3 British Brands You Probably Haven’t Heard of Yet

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Of the four big fashion cities, London is renowned for being the most experimental and devil may care. The creative environment is like a crucible for the next generation of designers and style pioneers. The proof is in the pudding, as such—just look at fashion institutions such as Central St. Martins and London College of Fashion that have seen the likes of Alexander McQueen, Mary Katrantzou and Jonathan Saunders graduate and burst onto the scene with instant success and game-changing ideas. While the current schedule at London Fashion Week is impressive enough, the new crop of young talent is always bubbling up and we like to be early adopters to cult labels in the making.

Scroll down to read about three brands that are on our radar and shop our picks!

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How to Fix an Itchy Jumper

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One of the best parts about the onset of cooler weather is breaking out your sweater collection. There’s always that one gorgeous sweater, though, that’s just a little too itchy and sadly finds its way to the bottom of the drawer. But now you can give it a new life and get rid of that itch once and for all! Here’s how:

1. Mix together cold water and a few tablespoons of white vinegar. Turn your sweater inside out and submerge it in the mixture, making sure it’s totally saturated; then drain it.

2. When the sweater is still damp, massage it with a good hair conditionerthe cheap stuff will cause a waxy buildup. Try to avoid stretching the sweater’s fibres when you do this.

3. Give the conditioner 30 minutes to set on the sweater; then rinse all of it out with cold water. Press gently on the sweater to remove the rest of the water, taking care not to lose its shape.

4. Place the sweater on a towel and let it dry flat. When it’s completely dry, fold it neatly and put it in a large zip-top plastic bag.

5. Place the bagged sweater in the freezer overnight, and in the morning, it won’t itch anymore! The conditioner and the vinegar make the fibres in the sweater softer, and freezing it prevents its short fibres from poking out.

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