Of the four big fashion cities, London is renowned for being the most experimental and devil may care. The creative environment is like a crucible for the next generation of designers and style pioneers. The proof is in the pudding, as such—just look at fashion institutions such as Central St. Martins and London College of Fashion that have seen the likes of Alexander McQueen, Mary Katrantzou and Jonathan Saunders graduate and burst onto the scene with instant success and game-changing ideas. While the current schedule at London Fashion Week is impressive enough, the new crop of young talent is always bubbling up and we like to be early adopters to cult labels in the making.
Scroll down to read about three brands that are on our radar and shop our picks!