The H&M Loves Coachella Campaign Takes Us on a Colorful Trip

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After taking a look behind the scenes earlier this month, H&M Loves Coachella has unveiled official images from its 2016 campaign. As a refresher, the line marks the second time the Coachella Valley Music and Arts Festival has teamed up with fashion brand H&M for a clothing and accessories collaboration.

Starring Hailey Baldwin, Adwoa Aboah, Julia Cumming and more, the campaign images are pure music festival heaven with rainbows, desert landscapes and colorful foliage. From casual denim to dresses with funky prints and chic accessories, festival style has never looked better. The H&M Loves Coachella collection will officially launch online on March 23rd and hit H&M stores on March 24th.

 

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Gigi Hadid Models Glamorous Gowns for CR Fashion Book

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2016 has no doubt been Gigi Hadid’s moment to shine, and with the latest issue of CR Fashion Book, the model lands another cover story. Issue 8 focuses on Americana style, and the California-raised beauty personifies the blonde bombshell persona. Photographed by Sebastian Faena and styled by Carine Roitfeld, Gigi poses in sexy styles. The swimsuit model serves curves for days in a strapless Versace dress or black Saint Laurent by Hedi Slimane gown.

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Dylan Penn Joins Brother Hopper in Fay’s Spring 2016 Campaign

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Captured on location in Palm Springs, California, Fay’s spring-summer 2016 campaign stars actors and siblings Dylan and Hopper Penn. The children of Sean Penn and Robin Wright, the two pose for Michelangelo di Battista underneath the desert sun with motorcycles as their accessories. Dylan can be seen wearing embellished band jackets, denim and bohemian style prints in the cinematic shots.

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A Very Hippie Holiday: Free People Shows How to Lounge in Style

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The holidays are in full swing, and with its December 2015 lookbook, Free People takes note of the season with a loungewear inspired story. Model Genevieve Rokero poses in California while wearing laid-back boho looks. Photographed by Graham Dunn, the blonde takes on cozy knitwear, oversized scarves, dreamy dresses and slouchy overalls for the perfect “just hanging out” look.

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You Have to See For Love & Lemons’ Debut Swim Collection

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California-based clothing brand, For Love & Lemons, has launched its first ever swimsuit collection just in time for those holiday vacations. Inspired by French Riviera style and Brigitte Bardot, the new range include sexy bikinis, lightweight coverups and retro style one-pieces.Model Alyssa Miller stars in the lookbook images which were photographed by Zoey Grossman. Known for its sheer pieces as well as bohemian style embellishments, For Love & Lemons also offers up some unique embroidery for its bathing suits. Waterproof laces decorate quite a few pieces for looks that can easily go from the pool to indoors.

 

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