The H&M Loves Coachella Campaign Takes Us on a Colorful Trip

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After taking a look behind the scenes earlier this month, H&M Loves Coachella has unveiled official images from its 2016 campaign. As a refresher, the line marks the second time the Coachella Valley Music and Arts Festival has teamed up with fashion brand H&M for a clothing and accessories collaboration.

Starring Hailey Baldwin, Adwoa Aboah, Julia Cumming and more, the campaign images are pure music festival heaven with rainbows, desert landscapes and colorful foliage. From casual denim to dresses with funky prints and chic accessories, festival style has never looked better. The H&M Loves Coachella collection will officially launch online on March 23rd and hit H&M stores on March 24th.

 

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Doutzen Kroes is Red Hot in H&M’s Holiday Lingerie

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After appearing in a sizzling fall lingerie shoot for H&M earlier this year, Doutzen Kroes is back as the face of the brand’s holiday 2015 underwear campaign. The Dutch model gets festive in red and burgundy tones. Posing with oversized ornaments, candy canes and bows, Doutzen is all smiles for the vibrant images.

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